Biography
Sam Niedbalski is a graphic designer whose work investigates the impact of technology on human attention and interaction. Through bold, RGB-inspired visuals and design strategies influenced by social media, their art intentionally captures and redirects the viewer’s focus—mirroring the very systems that compete for our time in the digital age. Blending clarity of information with striking aesthetics, they aim to make content both compelling and accessible. Their recent practice explores applying this attention-focused design approach to real-world materials and subjects, extending beyond technology while still drawing from its conceptual framework.
Statement
My work explores this idea of how technology steals our time and attention—taking that and how humans interact with one another in the modern world and creating works that are meant to steal the attention of people. Making information more digestible and clear along with visuals to peak interest inspired by how social media functions. Using colors, primarily RGB, the works may come off as bold and in some cases loud. With this, I decided to challenge myself and apply this design process to real-world materials that may not talk about technology specifically but may benefit from the uses or even concepts.