My work focuses on using graphic design as a tool for awareness, advocacy, and connection. I’m interested in how design can take complex or overlooked issues and make them clear, engaging, and easier to understand. My project, Blue Light Project, is a fictional nonprofit centered on raising awareness about human trafficking.

This project includes a mix of print and digital work, such as a brand book, brochure, thesis publication, poster series, and an animated logo. I used typography, color, layout, and motion to build a visual system that feels consistent but also approachable. My process started with research—understanding how human trafficking is talked about and how people respond to it. From there, I translated that into visuals that are direct, readable, and impactful. Each piece has a role, whether it’s informing, grabbing attention, or encouraging people to stop and think.

I believe design can make hidden issues more visible. Human trafficking is often ignored or misunderstood, and I wanted to bring more attention to it in a way that feels real and human. The color blue, which is internationally recognized for human trafficking awareness, plays a central role in my work. It represents solidarity with victims, the sadness of their exploitation, and the cold-heartedness of traffickers. The idea of “blue light” builds on this, symbolizing awareness, safety, and guidance—exposing what’s hidden while also offering a sense of hope.

Overall, I want my work to go beyond just looking good. I want it to make people pause, reflect, and see something differently.